- It finds that mobile accounts for less than 10% of most marketing budgets for the majority, though 40% expect growth of up to a quarter over the next year.
- However, a lack of budgets is the main barrier to industry growth for 34%.
- Social media is used widely with mobile marketing in the country, with 96% using Facebook with mobile, and 82% and 80% using Instagram and Twitter respectively.
- 70% of all respondents intend to utilise mobile video in their marketing activities this year, and multi-screening is seen as the...
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