How user-centred design helped Marie Curie address emotional needs

This event report details how Marie Curie, a terminal illness charity in the UK, reassessed its approach to digital to advertise the features of its hospices.

How user–centred design helped Marie Curie address emotional needs

Neil Wilson

A man breaking into a hospice prompted Marie Curie to reassess its approach to digital, according to Claire Hazle, the former Head of Digital at the hospice charity.

A lack of information about what hospices were like, what services were offered and how Marie Curie could support terminally ill patients and their families prompted a user–centred digital transformation in partnership with hospice staff, patients and families to better inform potential hospice patients and their families, Hazle told an audience at Technology for Marketing, a conference and exhibition held in...

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