How user–centred design helped Marie Curie address emotional needs
A man breaking into a hospice prompted Marie Curie to reassess its approach to digital, according to Claire Hazle, the former Head of Digital at the hospice charity.
A lack of information about what hospices were like, what services were offered and how Marie Curie could support terminally ill patients and their families prompted a user–centred digital transformation in partnership with hospice staff, patients and families to better inform potential hospice patients and their families, Hazle told an audience at Technology for Marketing, a conference and exhibition held in...