Understanding the true value of PPC: examples from Jacamo, Pandora and QHotels
In a marketing environment where it's increasingly acknowledged that channels shouldn't be viewed in isolation, connecting online advertising with offline sales is set to become the norm.
"You should use pay–per–click (PPC) safe in the knowledge that it's the right thing to do for your business," is the view of Chris Rowett, Director of Performance at Epiphany, an agency that specialises in PPC and search engine optimisation (SEO).
He told an audience at Technology for Marketing 2016, held in London in September, that because marketers have...