How CBRE, Pret and Wolfsburg matched brand to social media platform

Brian McGee

This event report details how three companies, CBRE, a realtor, Pret a Manger, a sandwich chain and a German football club, VfL Wolfsburg, used social media.

How CBRE, Pret and Wolfsburg matched brand to social media platform

Brian McGee

The profusion of digital platforms available to marketers can lead to brands spreading themselves too thinly across many or becoming paralysed with indecision in the face of a wealth of choice. But whether you're a retailer, a commercial real estate business or a football club, the chances are that there's one that's more suited to your needs than others, as was demonstrated by a number of presentations at the Festival of Marketing, held in London in September 2016.

CBRE–Instagram

Commercial real estate is seen as dry, dusty...

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