PC, phone or tablet? Use, preference and completion rates for web surveys
Kylie Brosnan
The University of Queensland, Australia
Bettina Grün
Johannes Kepler University Linz, Austria
Sara Dolnicar
The University of Queensland, Australia
Introduction
The use of mobile devices to complete web surveys has risen significantly in recent years (Kinesis 2013; de Bruijne & Wijnant 2014a; Wang & McCutcheon 2014). Research Now – a global online research panel company – reports an increase from 10% in 2012 to 24% in 2014, and the Gallup Panel from 9% to 26% from 2012 to 2014 (Wang & McCutcheon...