Warc Consensus Ad Forecast 2016/17

In this Consensus Ad Forecast, which publishes figures based on a weighted average of predictions from various sources, including Carat, eMarketer, GroupM, Magna Global, Nikkei Advertising Research Institute (NARI), Pivotal Research Group and ZenithOptimedia, Warc indicates expected global adspend growth of 4.5% in 2016 and 4.2% in 2017.
All key markets are expected to record adspend growth this year and next. India is expected to record the fastest growth, with all-media adspend rising 13.3% this year and 13.4% in 2017. By medium, internet will see the largest growth in ad revenue, up 14.6% in 2016 and 13.0% in 2017, with the mobile component rising 47.1%. and 34.2% respectively....

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