- Marketers need to work out what customers want and expect from different channels; inconsistency between online and offline customer service is a particular frustration.
- Smart brands know social is only one piece of the marketing puzzle; success lies in selecting a context that fits both target audience and a brand’s strength.
- Content marketing’s appeal is waning in traditional markets, but growing elsewhere; brands must understand how content is distributed to increase their chances of consumer engagement.
- Offering ecommerce solutions can work both ways: it can remove friction from the buying process or, poorly executed, add to it....
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