Connected Life: How connectivity is reshaping consumers, connections, content and commerce

This summary report looks at the challenges that consumer connectivity presents to businesses globally and what they need to understand in order to grow profitably in the connected world.
  • Marketers need to work out what customers want and expect from different channels; inconsistency between online and offline customer service is a particular frustration.
  • Smart brands know social is only one piece of the marketing puzzle; success lies in selecting a context that fits both target audience and a brand’s strength.
  • Content marketing’s appeal is waning in traditional markets, but growing elsewhere; brands must understand how content is distributed to increase their chances of consumer engagement.
  • Offering ecommerce solutions can work both ways: it can remove friction from the buying process or, poorly executed, add to it....

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