Beyond Soda: Opportunity in sparkling beverages

This global briefing focuses on industry trends in the carbonated soft drinks category, where volume sales of traditional sweetened products are in decline as health-minded consumers look to alternative options.
  • 2015 marked a tipping point for carbonated soft drinks and beverages; retail and on-trade volume sales were their weakest for 15 years.
  • India and the Middle East are likely to remain among only a handful of strong volume growth markets for the traditional, sweetened carbonates category, where younger consumers with rising incomes seek new flavour experiences.
  • In other markets, health-conscious consumers are turning away from sugar and artificial ingredients, towards products perceived as healthier or simply more natural; colas are most affected.
  • Despite challenges, the category of traditional carbonates remains high-value, with opportunities in downsizing from multipacks...

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