Ten millennial insights for financial brands: Insights from HSBC

Low Lai Chow

The article outlines ten ways in which millennials differ from older generations in their attitudes toward money and finances, based on research by HSBC Bank.

Ten millennial insights for financial brands: Insights from HSBC

Low Lai Chow

When Ailean Mills, the global insights director of consumer insight agency BAMM London, talks about the increasingly affluent millennial demographic, she instantly singles out the forces that have shaped their outlook in life.

Mills believes the 2008 financial crisis - which saw many millennials affected by redundancy or financial issues early in their careers – has been a critical reason why millennial attitudes to finance is so different to previous generations.

"In the east and west, this is a generation that has come of age at a very...

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