Ten millennial insights for financial brands: Insights from HSBC
When Ailean Mills, the global insights director of consumer insight agency BAMM London, talks about the increasingly affluent millennial demographic, she instantly singles out the forces that have shaped their outlook in life.
Mills believes the 2008 financial crisis - which saw many millennials affected by redundancy or financial issues early in their careers – has been a critical reason why millennial attitudes to finance is so different to previous generations.
"In the east and west, this is a generation that has come of age at a very...