How Facebook stays one step ahead of engagement technologies

This event report outlines how Facebook, the social networking giant, seeks to advance its own goals and the objectives of marketers.

How Facebook stays one step ahead of engagement technologies

Geoffrey PrecourtWarc

The "golden era of communication" is how thought leaders broadly define the new age of marketing. And Michelle Klein, Head of Marketing/North America at Facebook, has some data points to support that view of the turbocharged, mobile–empowered digital ecosystem:

  • The average adult checks his or her phone about 30 times a day.
  • Young people check their phones more than 157 times a day (or ten times an hour, assuming they're actually sleeping for eight hours).
  • Every minute, more than 150 million emails are sent.
  • In that same minute,...

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