Books that influenced me

Mark Lund

This short article lists the books that influenced Mark Lund, CEO of McCann Worldgroup, London.

Books that influenced me

Mark LundMcCann Worldgroup UK

As CEO of McCann Worldgroup UK Mark heads a team of 1,700. Prior to his role at McCann, Mark cofounded two advertising businesses, served as CEO of the COI (the UK government's marketing communications arm/behaviour change centre), was chairman of the Advertising Association (AA), served on IPA and ISBA councils, and he currently chairs the AA's Media Smart and Children's Panel, and sits on AA's council.

1. The prince

By Niccolò Machiavelli Published by Longman, 2003

I read this at university. It seemed then, and still seems now, an immensely grownup...

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