Reboot the marketing team for a digital age
Marketers can adopt data technology to build more engaging, personalised relationships with consumers. To grasp the opportunity, marketing departments need to be realigned, streamlined with core tasks simplified, to enable the hiring of new expertise. Ruth Saunders of Galleon Blue sets out a plan of action.
The data and technology revolution is transforming the marketing world. Leading-edge companies are recognising the potential of using data and technology to build deeper, more engaging customer relationships - by delivering personalised one-on-one customer messages, to each and every customer and prospect,...