Reboot the marketing team for a digital age

Ruth Saunders

This article argues that marketing departments must be realigned and streamlined, simplifying core tasks, so they can hire new expertise that can meet the challenge of adopting new technology.

Reboot the marketing team for a digital age

Ruth SaundersGalleon Blue

Marketers can adopt data technology to build more engaging, personalised relationships with consumers. To grasp the opportunity, marketing departments need to be realigned, streamlined with core tasks simplified, to enable the hiring of new expertise. Ruth Saunders of Galleon Blue sets out a plan of action.

The data and technology revolution is transforming the marketing world. Leading-edge companies are recognising the potential of using data and technology to build deeper, more engaging customer relationships - by delivering personalised one-on-one customer messages, to each and every customer and prospect,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands