Think creatively to develop the big idea
The quest for innovation requires a Big Idea. Getting the environment right to inspire creative thinking is crucial in this. And having come up with the idea, you need to sell it in. Tom Tuke-Hastings of All About the Idea explains how to generate ideas and turn them into reality, illustrated with a case study for KAZAM.
So you want a Big Idea? You are not alone; there is more innovation happening now than ever before and the pace of innovation gets faster every year. To get...