- The author asks how organisations should reinvent themselves to support a data-first approach, where investment should be prioritised, and what progress has already been made.
- So far, few organisations have yet to achieve meaningful results from their efforts at data-centered business transformation.
- Though marketing and media organisations are looking to engage audience data to support a wide array of use cases, the hierarchy of those applications is steadily shifting.
- Standing in the way of business transformation: organisational silos and other internal process issues that hinder data access and sharing; likewise, few organisations are equipped with the talent...
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