P&G's Pritchard: Three priorities for the future of advertising

This article outlines three pressing issues for marketers to resolve, based on the views of Marc Pritchard, Chief Brand Officer at Procter & Gamble.

P&G's Pritchard: Three priorities for the future of advertising

Stephen WhitesideWarc

As Chief Brand Officer for Procter & Gamble, Marc Pritchard controls nearly $10 billion in advertising a year – the largest ad budget of any enterprise worldwide.

Now, Pritchard has taken up a supplementary role as Chairman of the Association of National Advertisers (ANA), a trade body representing 1,000 companies – and 15,000 brands – which are, together, responsible for $250 billion in advertising and communications expenditure annually.

And when speaking at the 2016 Masters of Marketing Conference convened by the ANA in Orlando, Florida, he reminded...

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