Analysis: U.S. demographics

This short article displays data that evidences the view that marketing in 2016 should be frank about demographic changes in the US.

Analysis: U.S. demographics

Urey Onuoha

IN AUGUST, the ANA and the ANA's Alliance for Family Entertainment launched the website for "See Her," a new initiative that aims to achieve a consistently accurate portrayal of women and girls in media by 2020. While hardly the first of such initiatives, See Her's existence speaks to the changing mindset of the American consumer, which is indicative of changes to in the population itself. In 2013, for instance, analysis of census data by Pew Research Center found that women were the sole or primary breadwinners in 40 percent of U.S. households with children under...

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