Alcon's new vision for shopper marketing
Alcon's contact lenses and drops promise to relieve most everyday eye-care problems – and its new vision for shopper marketing is spreading that perspective among a growing number of consumers.
A unit of the pharmaceutical giant Novartis, Alcon is based in Fort Worth, Texas. And it boasts an over-the-counter portfolio including:
- OPTI-FREE and Clear Care lens solutions
- Systane and GenTeal drops
- Zaditor for relieving allergies
- ICAPS eye vitamins
But while each of these products fulfils a valuable purpose in its own right, none was big enough to drive major retail partnerships...