Hilton Portfolio: Stop Clicking Around

This case study demonstrates how Hilton, an American hospitality group, drove digital direct bookings across the UK, Germany, UAE and Saudi Arabia with the help of a multi-platform, cross-market campaign.

Hilton Portfolio: Stop Clicking Around

Olya Ilicheva and Rebecca Drakeford

Campaign details

Brand: Hilton PortfolioBrand Owner: Hilton WorldwideLead agency: OMDContributing agencies: TAG, Fold7Country: Multiple regionsIndustry: HotelsChannels used: Cinema, online display, online video, Print - general, Search, Television

Executive summary

Hilton set a goal to disrupt the repetitive consumer habit of endlessly clicking around to find a good deal, and instead to book directly. By effective use of the mediums in a creative and engaging way, great results were achieved based upon clear objectives.

Hilton's strategy was to...

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