Mastercard: A Priceless Delivery
Campaign details
Brand: MastercardBrand Owner: MastercardLead agency: FP7/DXB (A part of McCann Worldgroup)Contributing agencies:Country: United StatesIndustry: Banks, credit cards, loansChannels used: Direct marketing, events, experiential, online video, ambient media, outdoor, out-of-home, point-of-purchase, in-store, product placement, public relations, social media, word of mouth, advocacyBudget: Up to 500k
Executive summary
The crisis in the Middle East has led to many displaced families along with many more underprivileged children. And delivery of food to these areas faces many obstacles and challenges.
People want...