SEO Enhanced Coca-Cola Big Game Experience

This case study describes how Coca-Cola North America achieved the number 1 ranking in YouTube's Suggested Video list to help celebrate and reintroduce the mini can to millions of viewers.

SEO Enhanced Coca-Cola Big Game Experience

Adam Edwards and Crystal Ogram

Campaign details

Brand: New Coca-ColaBrand Owner: Coca-ColaLead agency: Reprise MediaContributing agencies: EkoCountry: United StatesIndustry: Carbonated soft drinksChannels used: n/aBudget: 0k

Executive summary

Coca-Cola North America partnered with the Reprise SEO team to ensure a teaser video for an interactive experience that tied into the Coca-Cola Big Game ad ("Coke Mini") appear as the first video in YouTube's Suggested Video list.

The Coca-Cola client solely promoted the teaser through earned tactics, not paid media, which...

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