Emirates NBD: The A/C Vests
Campaign details
Brand: Emirates NBDBrand Owner: Emirates NBDLead agency: FP7/DXB (A part of McCann Worldgroup), MediaVest SparContributing agencies: n/aCountry: UAEIndustry: Banks, credit cards, loansChannels used: Content marketing, email marketing, events, experiential, online video, ambient media, packaging, design, product placement, public relations, social media, word of mouth, advocacyBudget: Up to 500k
Executive summary
To attract SME clients, especially from the construction industry, to Emirates NBD's Business Banking brand, we did not want to repeat unsuccessful conventional...