Emirates NBD: The A/C Vests

This case study demonstrates how Emirates NBD, one of the largest banking groups in the Middle East, attracted the attention of SMEs in construction across the UAE through an innovative product idea.

Emirates NBD: The A/C Vests

Tahaab Rais and Sameer Islam

Campaign details

Brand: Emirates NBDBrand Owner: Emirates NBDLead agency: FP7/DXB (A part of McCann Worldgroup), MediaVest SparContributing agencies: n/aCountry: UAEIndustry: Banks, credit cards, loansChannels used: Content marketing, email marketing, events, experiential, online video, ambient media, packaging, design, product placement, public relations, social media, word of mouth, advocacyBudget: Up to 500k

Executive summary

To attract SME clients, especially from the construction industry, to Emirates NBD's Business Banking brand, we did not want to repeat unsuccessful conventional...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands