Coca-Cola: A World of We
Campaign details
Brand: Coca-ColaBrand Owner: Coca-ColaLead agency: FP7/DXB (A part of McCann Worldgroup)Contributing agencies: UM MENA, DubaiCountry: Middle EastIndustry: Carbonated soft drinksChannels used: Content marketing, events, experiential, games, competitions, mobile, apps, online video, outdoor, out-of-home, public relations, social media, websites, microsites, word of mouth, advocacyBudget: Up to 500k
Executive summary
Arab youth across the Middle East are often misunderstood.
However, 63% of them want to live a meaningful life, defying the stereotypes seen in media and be the...