Coca-Cola: A World of We

This case study describes how Coca-Cola created a purposeful community improvement platform as a way to win more brand love and affinity with teens and youth in the Middle East.

Coca-Cola: A World of We

Tahaab Rais

Campaign details

Brand: Coca-ColaBrand Owner: Coca-ColaLead agency: FP7/DXB (A part of McCann Worldgroup)Contributing agencies: UM MENA, DubaiCountry: Middle EastIndustry: Carbonated soft drinksChannels used: Content marketing, events, experiential, games, competitions, mobile, apps, online video, outdoor, out-of-home, public relations, social media, websites, microsites, word of mouth, advocacyBudget: Up to 500k

Executive summary

Arab youth across the Middle East are often misunderstood.

However, 63% of them want to live a meaningful life, defying the stereotypes seen in media and be the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands