Goldman Sachs: Millennials Coming of Age
Campaign details
Brand: Goldman SachsLead agency: The Media Kitchen and RGAContributing Agencies: KBSCountry: United StatesIndustry: InvestmentChannels used: Content marketing, Mobile & apps, Social mediaBudget: Up to 500kCategory: Effective Channel Integration
Executive summary
In an effort to continue to increase the public's understanding of the firm and its contribution on the economy and society, Goldman Sachs partnered with internal researchers to create an in depth look at the economic impact of the millennial generation. As part of this...