Goldman Sachs: Millennials Coming of Age

This case study details how Goldman Sachs, the investment bank, used content marketing to help improve its relationship with American millennials.

Goldman Sachs: Millennials Coming of Age

Brooke Reno

Campaign details

Brand: Goldman SachsLead agency: The Media Kitchen and RGAContributing Agencies: KBSCountry: United StatesIndustry: InvestmentChannels used: Content marketing, Mobile & apps, Social mediaBudget: Up to 500kCategory: Effective Channel Integration

Executive summary

In an effort to continue to increase the public's understanding of the firm and its contribution on the economy and society, Goldman Sachs partnered with internal researchers to create an in depth look at the economic impact of the millennial generation. As part of this...

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