Mercabarna: Spain's best kept business to business secret revealed thanks to showcasing the storytelling of an award-winning filmmaker
Campaign details
Brand: MercabarnaBrand Owner: Mercados de Abastecimientos de BarcelonaLead agency: Zenith SpainContributing Agencies: SmällCountry: SpainIndustry: Food industry (general), Supermarkets & grocery storesChannels used: Cinema, Content marketing, Events & experiential, Newspapers, Online display, Online video, Outdoor, out-of-home, Print - general, unspecified, Public relations, Radio, Social media, Television, Websites & micrositesBudget: Up to 500kCategory: Effective Channel Integration
Executive summary
Barcelona's best...