Make LEGO the Star of Christmas
Campaign details
Brand: LEGOLead agency: UMContributing Agencies: Ensemble and One Green BeanCountry: AustraliaIndustry: Toys, gamesChannels used: Events & experiential, Games & competitions, Outdoor, out-of-home, Print - general, unspecified, Product sampling, Public relations, Social media, Television, Websites & microsites, Word of mouth, advocacyBudget: 1 - 3 millionCategory: Effective Channel Integration
Executive summary
LEGO is synonymous with creativity, imagination and endless possibilities. If you put your mind to it you can literally build anything... so why not your own...