Chili's Bar & Grill: Chili's Baby Back Ribs
Campaign details
Brand: Chili's Bar & GrillBrand Owner: Brinker InternationalLead agency: IMMCountry: United StatesIndustry: Restaurants & takeawaysChannels used: Online display, Online video, Social media, Word of mouth, advocacyBudget: Up to 500kCategory: Effective Channel Integration
Executive summary
Chili's Grill & Bar's legendary menu consists of fajitas, burgers, ribs, margaritas and more. For their 40thanniversary they wanted to bring back the iconic 'Baby Back Ribs' jingle to generate buzz and encourage consumers to visit Chili's....