Porsche: Virtually Porsche
Campaign details
Brand: PorscheBrand Owner: PorscheLead agency: OMG, Ignition FactoryCountry: United StatesIndustry: Luxury automotiveChannels used: Content marketing, Mobile & apps, Outdoor, out-of-home, Social mediaBudget: Up to 500kCategory: Effective Channel Integration
Executive summary
One Porsche test drive can make buying a sports car suddenly feel like an absolute necessity. OMG needed a way to deliver that thrill to the masses so it built a virtual reality experience that pulled viewers through the engine of a Porsche 911 and onto the racetrack,...