Porsche: Virtually Porsche

This case study details how Porsche, the car company, used virtual reality to help more people in the US experience what it is like to drive a Porsche.

Porsche: Virtually Porsche

Wilson Standish

Campaign details

Brand: PorscheBrand Owner: PorscheLead agency: OMG, Ignition FactoryCountry: United StatesIndustry: Luxury automotiveChannels used: Content marketing, Mobile & apps, Outdoor, out-of-home, Social mediaBudget: Up to 500kCategory: Effective Channel Integration

Executive summary

One Porsche test drive can make buying a sports car suddenly feel like an absolute necessity. OMG needed a way to deliver that thrill to the masses so it built a virtual reality experience that pulled viewers through the engine of a Porsche 911 and onto the racetrack,...

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