Roku: Small budget, big results

This case study sets out how Roku, an online TV streaming service, used digital ads to promote a new product to tech-savvy people in the US.

Roku: Small budget, big results

Jen Blohm, Enes Ozekin and Lisa Flosznik

Campaign details

Brand: RokuLead agency: IMMCountry: United StatesIndustry: Audiovisual products, Cameras, photography, Gaming consoles, computer games, Home appliances, Information technology, Mobile devices, PCs, computingChannels used: Mobile & apps, Online display, Search, Social media, Websites & micrositesBudget: Up to 500kCategory: Effective Channel Integration

Executive summary

In April 2016 IMM and Roku, Inc. creator of the leading streaming platform in the US, worked together to market the new Roku Streaming Stick to consumers. The product, an update...

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