Todo sí: How Masglo positioned its brand saying yes to all woman

This case study describes a brand re-launch by Masglo, a Colombian nail polish brand, which built an emotional connection with women.

Todo sí: How Masglo positioned its brand saying yes to all woman

Laura Rojas Aponte, Melissa Kattah and Paula Gonzalez

Campaign details

Brand: MasgloBrand Owner: CerescosLead agency: On Brand ExperienceContributing Agencies: Fabiola Morera Comunicaciones, Wasabi Design and BSD ConsultingCountry: ColombiaIndustry: Cosmetics, beauty aidsChannels used: Content marketing, Events & experiential, Magazines - business, trade, Point-of-purchase, in-store, Print - general, unspecified, Public relations, Radio, Social media, Sponsorship - event, property, Websites & microsites, Word of mouth, advocacyBudget: 500k - 1 millionCategory: Effective Channel Integration

Executive...

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