Sonic: Drive to Manchester
Campaign details
Brand: SonicBrand Owner: ChevroletLead agency: Carat and McCann WorldwideCountry: MexicoIndustry: Compact, small family carsChannels used: Games & competitions, Online display, Social media, Websites & micrositesBudget: Up to 500kCategory: Effective Channel Integration
Executive summary
The Mexican automotive industry finished 2015 with a bang as production, exports and domestic sales all posted new records, as part of a sustained recovery. Nowadays, Mexico appears to be a primary focus of the global auto industry as companies worldwide are looking to...