Sonic: Drive to Manchester

This case study sets out how Chevrolet used a partnership with Manchester United, the football club, to create an online game which led to an increase in sales.

Sonic: Drive to Manchester

Angelica Grajales

Campaign details

Brand: SonicBrand Owner: ChevroletLead agency: Carat and McCann WorldwideCountry: MexicoIndustry: Compact, small family carsChannels used: Games & competitions, Online display, Social media, Websites & micrositesBudget: Up to 500kCategory: Effective Channel Integration

Executive summary

The Mexican automotive industry finished 2015 with a bang as production, exports and domestic sales all posted new records, as part of a sustained recovery. Nowadays, Mexico appears to be a primary focus of the global auto industry as companies worldwide are looking to...

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