Wong Asia: The Power of Optimism
Campaign details
Brand: WongBrand Owner: Cencosud Retail Peru S.ALead agency: Media Connection BPN and Mccann Erickson Corporation PublicidadContributing Agencies: PhantasíaCountry: PeruIndustry: Supermarkets & grocery storesChannels used: Content marketing, Email marketing, Newspapers, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Public relations, Social media, Television, Websites & micrositesBudget: Up to 500kCategory: Effective Channel Integration
Executive summary
On the night of January 20th the Wong store at Asia Boulevard in Lima-Perú caught...