Wong Asia: The Power of Optimism

This case study explains how Wong Asia, a supermarket in Peru, responded quickly to maintain its reputation after a store burnt down.

Wong Asia: The Power of Optimism

Marco Antonio Merino, Gloria Herrera, Max Gutierrez et al.

Campaign details

Brand: WongBrand Owner: Cencosud Retail Peru S.ALead agency: Media Connection BPN and Mccann Erickson Corporation PublicidadContributing Agencies: PhantasíaCountry: PeruIndustry: Supermarkets & grocery storesChannels used: Content marketing, Email marketing, Newspapers, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Public relations, Social media, Television, Websites & micrositesBudget: Up to 500kCategory: Effective Channel Integration

Executive summary

On the night of January 20th the Wong store at Asia Boulevard in Lima-Perú caught...

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