McDonald's Switzerland: User generated advertising via WhatsApp
Campaign details
Brand: McDonald'sBrand Owner: McDonald's SwitzerlandLead agency: OMD Switzerland and Goldbach InteractiveContributing Agencies: TBWA ZurichCountry: SwitzerlandIndustry: Restaurants & takeawaysChannels used: Mobile & apps, Online displayBudget: Up to 500kCategory: Effective Channel Integration
Executive summary
Today's consumer is on-the-go, mobile and wants to be serviced whenever and wherever they demand. The mobile phone is an extension of their daily life, a device for social communication, and for seeking knowledge and solutions.
McDonald's integrated a WhatsApp...