XLS Medical: Real Lives

This case study explains how XLS Medical, a weight loss brand, increased sales in the UK by addressing consumer fears through content.

XLS Medical: Real Lives

Jenna Bueti

Campaign details

Brand: XLS MedicalBrand Owner: PerrigoLead agency: ZenithContributing Agencies: Golin and OliverCountry: United KingdomIndustry: Non-prescription, OTC productsChannels used: Content marketing, Public relations, Social media, Sponsorship - media, Websites & micrositesBudget: Up to 500kCategory: Effective Channel Integration

Executive summary

Obesity and weight gain have become a big concern for the UK. Many weight-loss brands have launched and either become an unrealistic option or ineffective for an audience who consistently try and fail to lose weight. XLS, a...

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