Antarctica Beer And The World's Best Social Network
Campaign details
Brand: AntarcticaBrand Owner: AB InbevLead agency: AlmapBBDOContributing Agencies: BFerrazCountry: BrazilIndustry: Beer & ciderChannels used: Events & experiential, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Public relations, Radio, Social media, Sponsorship - event, property, Television, Websites & micrositesBudget: 1 - 3 millionCategory: Effective Channel Integration
Executive summary
Antarctica is the top beer brand in share and preference in Rio de Janeiro, Brazil's most important beer market.
Its success...