HUL Multibrand: Kheloge Toh Jeetoge

This case study describes how Hindustan Unilever used direct marketing and mobile content to persuade consumers to play games linked to three of its brands: Domex, Comfort and Surf Excel Matic.

HUL Multibrand: Kheloge Toh Jeetoge

Jude Pinto and Aunkita Dey

Campaign details

Brand: HUL MultibrandBrand Owner: Hindustan Unilever LimitedLead agency: PHD IndiaCountry: IndiaIndustry: Cleaners & detergents, Laundry productsChannels used: Direct marketing, Events & experiential, Mobile & appsBudget: 500k - 1 million

Executive summary

For Hindustan Unilever Limited, home-to-home marketing is an important tactic to target potential consumers and aid behaviour change. But, with consumers' lives becoming very hectic, it is difficult for them to reach the consumers they desire.

With the intention of reaching out to the...

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