Straight Talk Wireless: Connecting Offline Sales to Online Media
Campaign details
Brand: Straight Talk WirelessBrand Owner: America MovilLead agency: IMMContributing agencies: PJACountry: USAIndustry: Telephone & internet servicesChannels used: Mobile & apps, Online displayBudget: Up to 500k
Executive summary
According to Google, 75% of consumers browse on their phones while in-store and 60% use their phones to shop while in a retail environment. In order to maximise profitability during peak sales periods, and highly competitive seasons for the telecoms vertical, Straight Talk – a...