Maybelline: The most accessible make up brand in the Middle East
Campaign details
Brand: MaybellineBrand Owner: L'OréalLead agency: Fp7 BeyCountry: Middle EastIndustry: Cosmetics, beauty aidsChannels used: Online videoBudget: Up to 500k
Executive summary
Maybelline is well established in the Levant area, mainly through its mascara range. Yet with the boom of new make-up trends such as contouring, new make-up products were introduced in the target's beauty routine. This was an opportunity that Maybelline wanted to capitalise on in a challenging...