Clinton Foundation: Not There

This case study describes how the Clinton Foundation, a non-profit corporation registered in the US, tackled ambivalence towards gender equality by dramatically bringing to life the absence of women from all kinds of media.

On International Women's Day, we challenged millennial who didn't believe gender equality was a real issue with an inconvenient truth: we just aren't there yet.

Agency: Droga5

Summary

We were presented with a challenge from the Clinton Foundation to get American millennials interested in and engaging with 20 years' worth of online global data on the gaps and gains in gender equality, In an increasingly data-driven society, the challenge seemed straightforward at first, but we discovered a fundamental cultural barrier: millennials simply didn't believe gender equality was a real issue. How could we ever hope to inspire action if...

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