On International Women's Day, we challenged millennial who didn't believe gender equality was a real issue with an inconvenient truth: we just aren't there yet.
Agency: Droga5
Summary
We were presented with a challenge from the Clinton Foundation to get American millennials interested in and engaging with 20 years' worth of online global data on the gaps and gains in gender equality, In an increasingly data-driven society, the challenge seemed straightforward at first, but we discovered a fundamental cultural barrier: millennials simply didn't believe gender equality was a real issue. How could we ever hope to inspire action if...