ABCRC: Every Empty Counts DM

This case study shows how the Alberta Beverage Container Recycling Corporation (ABCRC) encouraged more schools to sign up to its 'Every Empty Count' (EEC) program in Canada's Alberta province.

ABCRC: Every Empty Counts DM

Category: Direct MarketingAgency: Orange Door DirectCountry: CanadaClient: Alberta Beverage Container Recycling Corp

Background / Summary

The Key market is the Alberta market. Alberta Beverage Container Recycling Corporation (ABCRC) is a provincially incorporated not-for-profit product stewardship corporation. Their mandate is to be the agent for the beverage manufacturers to operate a common collection system for registered containers; be responsible for recycling beverage containers; comply with regulation and Beverage Container Management Board bylaws; and promote the economic and efficient collection of beverage containers. There is a separate program called Every Empty Count (EEC) that...

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