Pepsi MAX: Top Street Food
Category: Non-alcoholic beveragesAgency: Allenby Concept HouseCountry: IsraelClient: Tempo Beverages
Campaign Summary
What Is the product?
Pepsi MAX - a low-calorie, sugar-free beverage introduced by Pepsico in 1993
How is the product positioned within the category?
As the 3rd most popular brand within the category in Israel. The positioning is unisex with male orientation and "urban" tone & style
Important Factors:
Israeli street food trend is on the rise. Diners, small daytime restaurants, food stands -all becoming a legitimate image market. 40% of the cola diet sales are taking place in the on...