Hasbro: Moscow Central Children's Mall

This case study details how Hasbro, the toy manufacturer, made its products stand out at the Hamleys store at the Moscow Central Children's Mall in Russia.

Hasbro exposure in Moscow Central Children's Mall

Category: Shopper MarketingAgency: UniteCountry: RussiaClient: Hasbro Russia

Summary

In 2015 Moscow Central Children's Mall was reopened after 7 years of restoration with Hamleys in it. This Hamleys is larger than its landmark location in London's Regent Street and all brands of toys which are extremely popular among children are represented there!

HASBRO met a complicated challenge: how to match the great opening of one of the most famous malls in Russia and stay consistent with the general concept of Hamleys, but at the same time to stand out against plenty...

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