Samsung SlideLiner
Category: TelecomAgency: TraffikCountry: AustraliaClient: Samsung Australia
This case demonstrates how we sold a lot of TVs by thinking beyond TV. In an unforgiving landscape, with consumer confidence at GFC levels and unemployment at decade-long highs, we were tasked with launching Samsung's premium-priced Curved UHDTV Range.
Our response was Samsung SlideLiner, a world-first idea that existed somewhere in between sofa, rollercoaster, digital activation, and promotion.
It generated over $101,806,202 in earned media, drove $8.6m in sales and grew Samsung's UHDTV market share by 7.5% - all at a time when the category was in its third...