MasterCard: Rugby World Cup 2015: 44 Days of Crazy

This case study explains how MasterCard, the financial services company, created '44 days of craziness' to connect with rugby fans during its sponsorship of the Rugby World Cup.

MasterCard: Rugby World Cup 2015: 44 Days of Crazy

Campaign details

Brand: MasterCardAgency: McCann LondonAdvertiser: MasterCardCountry: United Kingdom

Campaign Background & Summary

At 7:59pm on the 18th September 2015, nerves in the Twickenham dressing room were jangling: the biggest international event of the year was about to kick off.

Players waited in anticipation of whether Rugby World Cup 2015 was going to deliver winning results. Sponsors too waited in anticipation – who would succeed in cutting through the brand clutter and actually make an impact?

As a payments facilitator, MasterCard connects people to...

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