Sensodyne: Solving a real problem
Campaign details
Brand: SensodyneAgency: GREY LondonAdvertiser: GSK SensodyneCountry: United Kingdom
Campaign Background & Summary
THE OPPORTUNITY
Has a hot drink or cold ice cream ever hurt your teeth? This is Dental Hypersensitivity - a painful sensation, caused by the exposure of microscopic holes in your teeth, normally protected by enamel. Sensitivity toothpaste addresses the cause and stops the pain.
Sensodyne, a specialist sensitivity toothpaste, was launched in 1961 by Block Drug. The brand had limited distribution and as a therapeutic product relied largely on dentists to recommend it...