Huawei Mate S: Touch. Made Powerful

This case study explains how Huawei, the technology company, used engaging TV ads to increase awareness and consideration.

Huawei Mate S: Touch. Made Powerful

Campaign details

Brand: Huawei Mate SAgency: WPP Team Huawei / OgilvyAdvertiser: HuaweiCountry: Europe

Campaign Background & Summary

TRANSFORMING A 'CHINESE' BRAND INTO A GLOBAL, PREMIUM BRAND

Most Western Europeans had never heard of Huawei. The few who had, perceived it as a mass producer of cheap copy-cat 'Chinese' smartphones, lacking in innovation.

However, reality was different. Huawei was the world's second largest producer of communications network equipment, backing one-third of the world's internet connections and an innovative force in devices. Huawei was relentlessly dedicated to innovation, investing...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands